PR and Culture Marketing Assistant (Originals)

Contract: 6-Month Maternity Cover
Location: Cape Town, Western Cape
Job Type: Full-Time
Experience: 3 – 4 Years

About the Role

At adidas, sport is our purpose. We are looking for a PR and Culture Marketing Assistant to join our team for a six-month maternity cover. In this role, you will use Public Relations as a strategic tool to help the Originals category reach its business goals. You will support the Senior Manager in driving brand growth and connecting with our audience through creative and effective communication channels.

Key Responsibilities

• PR Strategy: Drive an integrated PR strategy for the Originals category to keep it as the top streetwear brand in South Africa.
• Relationship Management: Build and maintain strong connections with media professionals, creators, influencers, and bloggers.
• Storytelling: Provide media outlets with interesting story ideas, press kits, and interview opportunities.
• Event Coordination: Plan and manage media events, including press conferences, interviews, and product launches.
• Campaign Support: Work closely with the brand team to launch marketing campaigns and manage the distribution of promotional products.
• Monitoring & Reporting: Track PR results and report on the success of local activities.
• Agency Management: Work with external agencies to ensure PR projects are delivered on time and within budget.
• Inventory Control: Manage the sample storeroom and handle product requests for partners and brand ambassadors.

What We Are Looking For

• Industry Knowledge: A deep passion for the fashion and entertainment industry and a strong understanding of South African culture.
• Communication Skills: Excellent writing and presentation skills in English.
• Relationship Building: The ability to collaborate with internal teams and external partners effectively.
• Strategic Thinking: A solid understanding of brand reputation and how to reach consumers across different digital and social media platforms.
• Organization: Strong attention to detail with the ability to manage budgets and meet tight deadlines.

Requirements

• A University Degree in PR, Marketing, Communications, or a related field.
• 3 to 4 years of professional experience in PR and influencer marketing.
• Proven experience working with agencies and cross-functional teams.
• Knowledge of digital communication and influencer management is highly preferred.

How to Apply

If you meet the requirements and are ready to inspire through the power of sport, please submit your application through the official adidas careers portal.